Anna Boechat

Assistant Professor

Bio

With a PhD in Strategic Communication from Universidade Nova de Lisboa, evaluated with the highest score by unanimity, has been working as an Assistant / Guest Professor at prestigious Portuguese institutions since 2019. Is an Integrated Researcher at ICNOVA (Universidade Nova de Lisboa) and has been developing publications in line with her main research areas: Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility and Sustainability. Complementing this academic spectrum, has over 10 years of exclusive professional experience in Marketing and Communication, having contributed to companies in different markets, assuming various functions over time.

Other

A Relação entre Lealdade à Marca e compra de merchandising desportivo: um estudo de caso do Clube Futebol Os Belenenses

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Lusíada de Lisboa
Other

Consumers’ Perception of Personalized Marketing Content and Its Impact on Their Engagement

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Book Chapter

Eatertainment

Anna Boechat, Patrícia Tavares & Ana Isabel Inácio (with Reka Danhauser). 2025.
Other

Employer Branding e Síndrome de Down: Uma Análise Exploratória das Práticas Inclusivas em Portugal

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

FACING GREENWASHING ACCUSATIONS IN FAST FASHION: HOW H&M GROUP AND INDITEX COMMUNICATE THEIR COMMITMENTS

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Paper

How Sustainable Leadership Can Leverage Sustainable Development

Anna Boechat (with Rosário, A.). 2025. Sustainability
Other

Impact of Digitalization on Communication Dynamics

Anna Boechat (with Rosário, Albérico). 2025. IGI Global
Other

Logotype Change and Perceived Quality: An Analysis of the New EDP Brand Image

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

O Impacto das Críticas Online na Reputação das Marcas Hoteleiras

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

O IMPACTO DO MARKETING DE INFLUÊNCIA NA ADOÇÃO DE UM ESTILO DE VIDA SAUDÁVEL POR PARTE DAS MULHERES - O CASO DA INFLUENCER PAMELA REIF

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

O “Tradicional” e o Streaming: Uma Comparação das Estratégias de Comunicação de Produtos Audiovisuais

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

Os Drivers da Autenticidade da Marca Segundo a Geração Z em Portugal: Um Estudo Exploratório da Comunicação Digital da Fenty Beauty

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

Scientific Committee

Anna Boechat (with Anna Carolina Boechat). 2025. The Trends Hub - Instituto Politécnico do Porto
Other

Securing Smart Cities Through Modern Cryptography Technologies

Anna Boechat (with Anna Carolina Boechat). 2025. IGI Global
Other

Sexism in Branding: Investigating the Portrayal of Gender in Fashion Advertising Across Various Media Platforms

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

Social Customer Relationship Management (SCRM) e Lealdade à Marca – Uma Análise das Marcas de Skincare no Instagram

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

The Communication and Perception of Sustainability in the Healthcare Industry in France Through Social Media – A Case Study of the Aboca Brand

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Other

The Impact of Digital Marketing on Brand Equity in the Wine Industry: An Analysis of Weinhof Scheu’s Newsletter Strategy

Anna Boechat (with Anna Carolina Boechat). 2025. Universidade Católica Portuguesa
Book Chapter

The Impact of Artificial Intelligence on Fashion: A Study of Consumer Satisfaction in Portugal

Anna Boechat (with Anna Carolina Boechat). 2025.
Other

A Influência da Inteligência Artificial no Consumo de Moda em Portugal: Satisfação e Valorização do Consumidor

Anna Boechat (with Anna Carolina Boechat). 2024. Universidade Católica Portuguesa
Other

Aplicação de Análise de Redes Sociais em Processos de Segmentação de Marketing Focados em Comunidades Online

Anna Boechat (with Baptista, Nuno). 2024. Workshop em Aplicações da Matemática - WapMath
Other

Educational Content - Public Relations | Universidade Europeia Online (Communication Sciences Bachelor)

Anna Boechat (with Boechat, Anna Carolina). 2024.
Book Chapter

Exploring the Intersection Between Data-Driven Marketing and Economics

Anna Boechat (with João Rodrigues dos Santos). 2024.
Other

How Automated Machine Learning Can Boost Business

Anna Boechat (with Albérico Travassos Rosário). 2024.
Paper

How Automated Machine Learning Can Improve Business

Anna Boechat (with Albérico Travassos Rosário). 2024. Applied Sciences
Other

Metaverso

Élmano Ricarte & Anna Boechat (with Negre, Y.). 2024. Dicionário de Comunicação Organizacional
Other

O impacto da sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca

Anna Boechat (with Anna Carolina Boechat). 2024. Universidade Católica Portuguesa
Other

Smart Cities and Sustainable Urban Development

Anna Boechat (with Albérico Travassos Rosário). 2024.
Book Chapter

Systematic Literature Review

Anna Boechat (with Albérico Travassos Rosário). 2024. Bibliometrics on Ethics Practised by Influencers
Other

Confronting Security and Privacy Challenges in Digital Marketing

Anna Boechat 2023. Advances in Marketing, Customer Relationship Management, and E-Services
Book Chapter

Consumerism and Blockchain Technology

Anna Boechat (with Michael Nobre Martins). 2023.
Book Chapter

Consumerism and blockchain technology: The application of technology to improve market equalization

Anna Boechat (with Martins, M.). 2023. Confronting Security and Privacy Challenges in Digital Marketing
Other

Does Gen Z Trust in Instagram Fashion Influencers? – An Analysis of the Portuguese Context

Anna Boechat (with Anna Carolina Boechat). 2023.
Other

Educational Content - Strategic Communication | Universidade Europeia Online (Communication Sciences Bachelor)

Anna Boechat (with Boechat, Anna Carolina). 2023.
Other

Journal of Advertising Education

Anna Boechat (with Anna Carolina Boechat). 2023. Journal of Advertising Education
Other

Mind Map as a Creative Tool in the Advertising Context: A Teaching Methodology

Anna Boechat (with Boechat, Anna Carolina). 2023. Conference EDULearn 2023 - 15th annual International Conference on Education and New Learning Technologies
Book Chapter

O Marketing social no contexto da intervenção social

Anna Boechat (with Baptista, N.). 2023. Planeamento da Intervenção Social ¿ Conceção, Ação e Avaliação
Other

Preparation of curricular plans for short courses - Management of Sports Facilities

Anna Boechat (with Boechat, Anna Carolina). 2023.
Other

Preparation of curricular plans for short courses - Public Marketing, Non-Profit Marketing, and Social Marketing

Anna Boechat (with Boechat, Anna Carolina). 2023.
Other

The art of plating: Examining the influence of food presentation on brand experience

Anna Boechat (with Anna Carolina Boechat). 2023.
Book Chapter

When Sustainability Goes Wrong

Anna Boechat (with Anna Carolina Boechat). 2023.
Book Chapter

When Sustainability Goes Wrong: A Critical Perspective about Consumer Behavior, Greenwashing, and its Impact on Sustainability

Anna Boechat (with Torgal, M.). 2023. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Paper

Why don’t we consume energy more efficiently? a Lisbon Parish council case study

Anna Boechat (with Ana Margarida Barreto). 2023. Frontiers in Energy Efficiency
Other

Preparation of curricular plans for short courses - Branding and Management of Multimedia and Audiovisual Works

Anna Boechat (with Boechat, Anna Carolina). 2022.
Paper

The impact of corporate social responsibility on brand loyalty and brand attachment : an analysis of the Portuguese brand Delta cafés

Anna Boechat (with Anna Carolina Boechat). 2022. Universidade Lusíada
Other

Responsabilidade Social Corporativa e Brand Equity

Anna Boechat (with Fernandes, Anna Carolina Boechat Chaves). 2020.
Paper

A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication,Uma reflexao conceptual sobre a Responsabilidade Social Corporativa e a sua relacao com a Comunicacao Estrategica

Anna Boechat (with Boechat, A.C.). 2018. Media and Jornalismo
Paper

Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica

Anna Boechat (with Boechat,Anna Carolina). 2018.
Other

Gestão de Imagem e Inteligência Competitiva em Mercados Concorrenciais

Anna Boechat (with Fernandes, Anna Carolina Boechat Chaves). 2015.