Ranked #16 in Europe
Best Masters in Marketing by Eduniversal

Program Description


The Master’s Degree in Communications Studies with the major in Communication, Marketing and Advertising in partnership with LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competences and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for managing both strategic and operational marketing communication within different organizations.

In order to best deepen their knowledge, students become familiarised with the opportunities, methods and tools in the marketing and communication’s field, in order to address the possibilities, challenges and concerns posed in highly competitive markets by the extensive presence and use of emerging media and communication technologies in today’s societies. 

This Master’s program is renowned for the high employability rate of its students. This stems from its combination of a solid theoretical training and the application of knowledge to concrete cases in order to boost the autonomy of students in terms of the development of professional projects as well as scientific research.

 

Professional Opportunities
 

The professional opportunities arising out of the major Communication, Marketing and Advertising include the following:

  • Organizations’ marketing departments;
  • Advertising and publicity agencies;
  • Consultancy activities for marketing and advertising;
  • Corporate relations with internal and external stakeholders;
  • Internal communication;
  • Brand Management;
  • Social Media Management;
  • Press offices.

 


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Contacts

Admissions Office - Masters

E-mail: mastersfch@ucp.pt
Phone: (+351) 217 214 281

Testimonial

Filipa Dias Mendes

Filipa Dias Mendes

Journalist
“Anchored in an interdisciplinary plan of studies, this program guarantees the education capable of providing its students with the competences necessary to respond to the demanding media world.”