Communication, Marketing and Advertising

Ranked #16 in Europe
Best Masters in Marketing by Eduniversal

Program Description


The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competences and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for content production and the management of internal and/or external information.

In order to best deepen their knowledge, students become familiarised with the emerging problems and challenges posed by the extensive penetration of new media and communication technologies in today’s societies as well as the resulting new methods and instruments.

This Master’s program is renowned for the high employability rate of its students. This stems from its combination of a solid theoretical training and the application of knowledge to concrete cases in order to boost the autonomy of students in terms of the development of professional projects as well as scientific research.

 

Professional Opportunities
 

The professional opportunities arising out of the major Communication, Marketing and Advertising include the following:

  • Company marketing departments;
  • Advertising and publicity agencies;
  • Consultancy activities for marketing and advertising;
  • Corporate relations with internal and external stakeholders;
  • Internal communication;
  • Press offices.

 


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Programa PRR

 

Contacts

Admissions Office - Masters

E-mail: mastersfch@ucp.pt
Phone: (+351) 217 214 281

Testimonial

Luong Kieu Trang

Luong Kieu Trang

"The course has provided me a comprehensive picture of the modern world, along with a set of theoretical and logical thinking paradigms that has enabled me to reach further in the future.”

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